Inbound marketing has been the most effective marketing method for marketing your business online, generating leads, and decreasing your conversion time. Inbound marketing takes your digital strategy to the next level of lead generation and customer engagement. Instead of the old outbound marketing methods of buying ads, buying email lists, and hoping for leads (likely less than qualified leads), inbound marketing focuses on creating quality content that pulls people toward your company and product through delivering relevant content, where and when they need it the most. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
In contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found.